Too often nonprofit leaders and fundraisers overlook Latino donors — in part because many organizations lack ties to this group among their staff and board and at times because inaccurate stereotypes prevail. But groups that fail to engage Hispanic donors are missing a big opportunity.
Research shows that U.S. Hispanics hold $1.5 trillion in buying power annually, and their economic clout continues to grow. Plus, Latinos sent roughly $103 billion to communities in Latin America and the Caribbean last year, despite the health and economic crises.
Nonprofits that engage these generous supporters now could gain a foothold for years to come. How can your nonprofit connect with Hispanic donors and inspire them to give and get involved?
Join us for a conversation with three expert guests who are veteran fundraisers and Latino donors:
Armando Castellano, trustee for the Castellano Family Foundation and founder of Quinteto Latino, a nonprofit that promotes Latino classical music
- Franklin Guerrero, vice president of major and planned gifts at the AARP Foundation
- Ana Gloria Rivas-Vázquez, director of the Hispanic Development Unit at Catholic Relief Services
They’ll explain how to reach Hispanics who may support your cause, engage them in meaningful ways despite social distancing, and build trust over time to inspire loyalty.
Plus, they’ll share firsthand insights on what motivates these supporters to give — and how to craft fundraising messages and approaches that resonate.
What will you learn?
- Key steps to take before seeking Hispanic donors
- Ways to connect with Latino supporters and build strong ties
- How to inspire donors from Latin American and Caribbean cultures to give and get involved
This webinar is the second in a series on encouraging donor diversity. Check out the other two recordings in the set: Steps to Take to Diversify Your Donors and Diversify Your Donors: Attract and Engage Asian American and Indigenous Donors.
Castellano Family Foundation
Ana Gloria Rivas-Vázquez
Director, Hispanic Development Unit
Catholic Relief Services
Vice President, Major & Planned Gifts
Originally Aired: June 10, 2021
This webinar is worth 1.25 CFRE credits.
With Support From: