Diversify Your Donors: Attract and Engage Asian American and Indigenous Donors

Many leaders are working hard to make their nonprofits more inclusive as the nation’s reckoning with racial injustice continues. Those who also want to broaden their outreach to engage supporters from diverse communities may feel unsure how to start.

This 75-minute session — the third in our series on diversifying fundraising — can help.

Join us to learn how to engage people from Asian American and Indigenous communities. Two major donors and a nonprofit executive will explain how connect in meaningful ways, build trust, and inspire loyalty. You’ll learn from:

• Anna and Raj Asava, Texas philanthropists from India and co-founders of HungerMitao (Wipe Out Hunger), which channels contributions from Indian Americans to support Feeding America’s network of food banks around the country.
• Dawn Knickerbocker, vice president of development at Native Americans in Philanthropy, a Native-led membership organization that promotes effective and equitable giving in Native communities.

We’ll discuss key challenges — and some new opportunities — for engaging donors of color, what motivates them to give, and how to develop messages and tactics that will resonate. Plus, you’ll get helpful guidance and real-world examples on how to approach potential big donors and ask them to give.

What will you learn?

• Key steps to engage people from Asian American and Indigenous communities
• Ways to connect with these supporters and build strong ties
• How to craft fundraising messages and tactics that will resonate

This webinar is the third in a series on encouraging donor diversity. Check out the other two recordings in the set: Steps to Take to Diversify Your Donors and Diversify Your Donors: How to Attract Hispanic Donors.

SPEAKERS:

Raj G. Asava
Co-founder
HungerMitao for Food Banks

Aradhana (Anna) Asava
Co-founder
HungerMitao for Food Banks

Dawn Knickerbocker
Vice President of Development and External Engagement
Native Americans in Philanthropy

Originally Aired: October 21, 2021

This webinar is worth 1.25 CFRE credits.

This webinar is produced with support from our sponsor: