Using Data to Boost Giving

International Registrants: If you have trouble registering, please email copevents@philanthropy.com or call 571-540-8070 and include the name of the webinar.

Most nonprofits understand that a well-managed donor database is a must-have for successful fundraising. Good data helps fundraisers better understand their donors so they can focus on those most likely to give, improve outreach to supporters at all levels, and inspire greater giving.

But unlocking the full potential of your database requires accurate data — and a smart strategy for how to use it.

Join this 75-minute webinar to learn from experts steps you can take right away to make the most of your donor data and enhance fundraising. You’ll learn key legal and ethical considerations when getting started, how to set helpful goals for this work, and ways to gather data that will advance your strategies. 

Plus, you’ll get tips for finding the right data tools for your nonprofit, including A.I. that can help you work smarter and maximize results. 

What will you learn?

•    How to analyze your data and make fundraising more strategic
•    What data to track —and how to keep records clean for the long term
•    Ways to use your data to identify potential donors and build strong ties 

At the Chronicle we strive to host accessible and inclusive events. This session includes live captioning and ASL interpretation. To request other accommodations, please email copevents@philanthropy.com or call 571-540-8070.

Speakers

Jacqueline La Gamma
Director, Prospect Research and Analytics
Northwell Health Foundation

Melissa Bank Stepno
Vice President, Data Insight
Managing Director, DAFinitive®
The Helen Brown Group

Host

Rasheeda Childress
Senior Editor, Fundraising
Chronicle of Philanthropy

Originally aired: May 21, 2024

This session is produced with support from:

This webinar is worth 1.25 CFRE credits.