The Psychology of Thanking Donors Well
The Psychology of Thanking Donors Well
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February 27, 2025
2:00 - 3:15 p.m. ET
Early Bird Price of $69 Ends January 30!
International Registrants: If you have trouble registering, please email copevents@philanthropy.com or call 571-540-8070 and include the name of the webinar.
Crafting thank-yous that deepen ties with supporters — and inspire loyalty — requires more than strong writing skills; it takes an understanding of donor motivations. While it can be tempting to rely on one templated message for all your donors, this transactional approach may lower donor retention rates.
Join us for a 75-minute webinar to learn about new research into ways to make supporters feel valued and how applying these findings to your fundraising can inspire continued giving.
Our speakers will share key principles and new insights from philanthropic psychology that you can use right away to improve your donor communications and increase giving.
They’ll walk you through the building blocks of strong donor thank-yous, how to use language that fosters connection and love for your cause, and ways to show gratitude on different communication channels to get the best results. Plus, they’ll share real-world examples of messages and tactics that work and tips for evaluating your efforts.
What will you learn?
- How revamping donor thank-yous can improve donor retention — and increase giving
- Steps to take when creating a thank-you, including how to make sure your approach doesn’t feel transactional
- How to tell stories in ways that strengthen donor relationships and advance your goals
At the Chronicle we strive to host accessible and inclusive events. This session includes live captioning and ASL interpretation. To request other accommodations, please email copevents@philanthropy.com or call 571-540-8070.
Speakers
Jen Shang
Co-Founder and Director
Institute for Sustainable Philanthropy
Lisa Sargent
Principal
Lisa Sargent Communications
This session is produced with support from:
This webinar is worth 1.25 CFRE credits.
