Strengthen Ties With Everyday Donors

September 18, 2025
2:00 - 3:15 p.m. ET

To register on behalf of another person, to register a group, or for international registrations, please contact copevents@philanthropy.com (recommended) or 571-540-8070 and include the name of the webinar, billing address, and attendee information.

Small-dollar donors fuel missions by providing steady, predictable revenue and grassroots support. Yet this critical group is shrinking, in part because transactional fundraising approaches can leave everyday supporters feeling like ATMs, rather than valued partners.

Join us for a 75-minute webinar in which two executives will offer proven ways to reverse this trend by building relationships with everyday donors. Drawing on real-world successful campaigns, they’ll show how to boost loyalty and connections with direct-response donors.

Whether you’re looking to boost donor retention, diversify revenue, or future-proof your fundraising plan, you’ll walk away with practical ideas you can put to work right away to grow and sustain your everyday donor base.

You’ll learn:

• How to identify and more deeply engage your loyal donors
• Proven ways to make small-dollar donors feel special and build a sense of community
• Key elements of online fundraising campaigns that activate everyday donors

At the Chronicle we strive to host accessible and inclusive events. This session includes live captioning and ASL interpretation. To request other accommodations, please email copevents@philanthropy.com or call 571-540-8070.

Speakers

Jessica Browning
Principal and Executive Vice President
Winkler Group

Rachel Smith
Vice President, Programs
Global Giving

Host

Eden Stiffman
Senior Writer
Chronicle of Philanthropy

This session is produced with support from:

This webinar is worth 1.25 CFRE credits.