Smart Ways to Attract Online Donors

International Registrants: If you have trouble registering, please email copevents@philanthropy.com or call 571-540-8070 and include the name of the webinar. 

It can be difficult to develop a year-end drive that stands out from the crowd ― and hits fundraising goals — even in the best of times. But as inflation continues to pinch, and individual charitable giving continues its downward slide, this year’s so-called giving season could be quite challenging.  

Before you finalize your year-end fundraising strategy, join us to learn which online tactics are getting the best results now.

In this 75-minute session, you’ll learn from a vice president of online communication and a veteran fundraiser who oversees alumni engagement. They’ll explain what it takes to create a successful online advertising campaign, how to strategically time emails to maximize donor engagement, and creative ways to work with social-media influencers to amplify your message.

Plus, our speakers will demonstrate how to run a digital advertising campaign that gets results and how to time emails to maximize donor engagement.

You will learn:

• Key elements of successful online campaigns
• Must-haves for an engaging and informative website
• Proven ways to inspire supporters to give and get involved

At the Chronicle we strive to host accessible and inclusive events. This session includes live captioning and ASL interpretation. To request other accommodations, please email copevents@philanthropy.com or call 571-540-8070.

Speakers:

Cathy Whitlock
Associate Vice President of Online Communication
Parkinson's Foundation



LaShonda Williams
Fundraising Academy Trainer
National University

Originally aired: October 12, 2023

This session is produced with support from:

This webinar is worth 1.25 CFRE credits.