Smart Strategies for Attracting General Operating Support

April 10, 2025
2:00 - 3:15 p.m. ET

To register on behalf of another person, to register a group, or for international registrations, please contact copevents@philanthropy.com (recommended) or 571-540-8070 and include the name of the webinar, billing address, and attendee information.

As costs of everything from rent to salaries rise and economic uncertainty continues, nonprofits need general operating support more than ever. Yet many grant makers still prefer to fund specific programs, even though unrestricted grants are vital to keep nonprofits’ missions alive, which advances foundations’ philanthropic goals.

How can you take a more strategic approach to seeking general operating support and boost your odds of winning these grants?

Join this 75-minute session to learn from a consultant who has helped nonprofits secure more than $20 million in grants and a fundraising executive at a nonprofit that is supported mostly by unrestricted funding. 

They’ll share proven tactics for finding the right grant makers for your organization, building relationships with program officers, and making an outstanding case for support. Plus, you’ll get tools that can help you, including sample language for communicating the impact of general operating support. 

What will you learn?
•    How to make the case for unrestricted grants in ways that resonate with funders
•    Smart ways to connect with program officers and prepare for your first meeting
•    Tips for using databases and other tools to identify your best prospective grant makers

At the Chronicle we strive to host accessible and inclusive events. This session includes live captioning and ASL interpretation. To request other accommodations, please email copevents@philanthropy.com or call 571-540-8070.

Speakers

Tonia Brown-Kinzel
Grant Compliance Manager
The Grant Plant


Anne Musial
Chief Development Officer
The 19th 

Host


Alex Daniels
Senior Reporter
Chronicle of Philanthropy

This session is produced with support from:

This webinar is worth 1.25 CFRE credits.