Peer-to-Peer Fundraising Done Right

Join us for a tactical session so you can learn from nonprofits that are successfully mobilizing supporters to raise money for their causes from friends, colleagues, and relatives. Our guest experts will share strategies for recruiting, cultivating, and recognizing volunteer fundraisers to keep them involved from one campaign to the next.

Learn how the Los Angeles LGBT Center raised more than $16 million in 2016 to support the fight against HIV/AIDS through a week-long bike ride from San Francisco to Los Angeles. Kristin Flickinger, who spent four years as the Southern California Director of AIDS/LifeCycle, will share tips for managing communications, using data to determine where to focus limited resources, and motivating supporters to raise more money.

Megan Rouse, who manages do-it-yourself volunteer fundraising campaigns at Susan G. Komen and has helped increase revenue by more than 60 percent in less than a year, will share tips and tactics for providing personalized attention, keeping volunteers on track when there are no set campaigns or deadlines, and thanking and recognizing peer-to-peer fundraisers.

What Will You Learn?

• How to inspire donors to raise money from friends, coworkers, and family members
• How to provide volunteer fundraisers with tools and support so they can raise more for your cause
• How to attract and keep supporters engaged from one campaign to the next

Who Should Attend?

• Online marketers and fundraising campaign managers
• Chief development officers and development directors
• Communications directors and executive directors

What Resources Will You Receive?