Online giving is booming, and virtual fundraising events – particularly 24-hour campaigns – have gained momentum. These digital gatherings cost less than in-person celebrations but in some cases raise millions.
Whether you're joining a local or national event like "Giving Tuesday" or putting on your own giving day, these fast-paced campaigns can help your charity generate excitement in your community, attract new supporters, and raise more money.
Register for our June 28 webinar to get tips and strategies for making the most of a giving day from two organizations that have mastered these valuable events.
You'll learn from Kate Jolly, director of digital fundraising at Purdue Research Foundation. Purdue's Day of Giving raised $28 million last year – more than the giving day totals for every other college and university. Jolly will explain how to build a social media strategy that boosts giving, including how to use data and paid advertising for optimal results.
Plus, you'll hear directly from Dana Rinderknecht, director of online giving at Community First Foundation, which runs two regional giving days that raised more than $253 million for Colorado charities. She'll share tactics for using competition to engage your board, provide real-world examples of new strategies that foster giving, and offer advice on how to thank and cultivate donors to inspire them to give more.
What Will You Learn?
- How to use data and digital advertising to boost giving
- Proven social media strategies to rally supporters
- How to foster competition to spur giving
Who Should Attend?
- Chief development officers, development directors, and other fundraisers
- Communications directors and online marketers
- Executive directors
What Resources Will You Receive?
How Giving-Day Strategists Are Making Tweaks to Keep Raising Millions
Groups that run 24-hour drives are expanding on the things that work and improving things that need revamping.
Director of Digital Fundraising
Purdue Research Foundation
Director of Online Giving
Community First Foundation
Originally Aired: June 28, 2018
This webinar is worth one CFRE credit.