More donors are thinking about their legacies – including bequests and other planned gifts – in the wake of Covid and more. Surveys show that donors who are making planned gifts are pledging larger amounts as well.
But not every fundraising office is equipped to respond to this interest.
Help ensure the future of your nonprofit by learning how to better integrate planned giving into your fundraising strategy — and your donor communications.
Join us to learn from two veteran fundraising executives, one with an established program and one who is successfully expanding her organization’s planned-giving efforts. You’ll get simple but effective ways to inspire loyal donors to make planned gifts.
What will you learn?
- Smart ways to identify and cultivate donors — and make it easy to give
- How to promote planned gifts to donors of all ages
- Tips for stewarding donors and planning for growth
At the Chronicle we strive to host accessible and inclusive events. This session includes live captioning and ASL interpretation. To request other accommodations, please email copevents@philanthropy.com or call 202-466-1032.
Speakers:
Kelli Smith
Chief Development Officer
John Ball Zoo
Tia Graham
Vice President of Individual Giving
PBS
Originally Aired: June 9, 2022
This event is produced with support from:
This webinar is worth 1.25 CFRE credits.
