Key Ways to Boost Midlevel Giving

Fundraisers often overlook donors who give at a level in the middle, between major gifts and annual giving, even though these supporters often bring in more than a third of a nonprofit’s total gifts each year.

But the pandemic brought in new donors at a lot of charities, and now fundraisers have an opportunity to inspire these supporters to keep giving midlevel gifts or even give more.

How can your nonprofit attract more midlevel donors, make them feel valued, and inspire loyalty?

Join us to get detailed guidance from a veteran fundraiser who runs a midlevel program that is growing rapidly and a consultant who is an expert on helping charities make the most of this valuable group of supporters.

They’ll offer proven tactics to engage middle donors — virtually and in person — and share lots of real-world examples that you can adapt to raise more from this group at your organization. Plus, they’ll outline smart but simple ways to learn more about your midlevel donors, so you can customize your outreach and get the best results.

What will you learn?

• Essential steps to take and processes to put in place to attract more midlevel donors
• How to tailor communications to midlevel donors to inspire loyalty
• Creative ways to thank middle supporters and build community

At the Chronicle we strive to host accessible and inclusive events. This session includes live captioning and ASL interpretation. To request other accommodations, please email copevents@philanthropy.com or call 202-466-1032.

Speakers:

Nina Burkey
Oak Society Manager
Arbor Day Foundation

Alia McKee
Principal
Sea Change Strategies

Originally Aired: June 9, 2022

This webinar is produced with support from DonorPerfect.

This webinar is worth 1.25 CFRE credits.