How to Thank Donors – and Bring Them Closer to Your Cause
How to Thank Donors – and Bring Them Closer to Your Cause
Donors have stepped up in a big way to help nonprofits weather the Covid-19 pandemic. As the crisis and social distancing continue, how can you show your thanks and keep supporters involved in your work?
Join the Chronicle of Philanthropy and two top fundraisers for a 75-minute session, in which we’ll share creative ways to show your appreciation — and even inspire greater giving — during these tough times.
You’ll learn from Angela Joens, assistant vice chancellor of development outreach at the University of California at Davis who will share innovative ways the university stays connected with donors through virtual events that offer welcome benefits: lower costs and higher attendance than in-person gatherings. Joens will offer advice on how to give personalized attention to all types of supporters and demonstrate the impact of their gifts in compelling ways when face-to-face meetings aren’t possible. She’ll also offer tips for making the case to leaders for continued investment in donor relations despite the weak economy.
Michelle Powers Keegan, chief development officer at the Ronald Reagan Presidential Foundation and Institute, will share creative ways arts-and-culture organizations can engage donors while visits are suspended and explain how nonprofits with other missions can adapt these approaches. Keegan also will share simple but powerful ways to make donors feel valued, offer thanks during a crisis, and create meaningful but affordable opportunities for donors to stay connected to your work online.
Plus, our guests will share helpful insights on how to shift your strategy and goals — and redefine success— in the year ahead.
What will you learn?
- Creative ways to thank donors and inspire them to give, even during a crisis
- How to stay in touch with supporters and strengthen ties despite social distancing
- How to shift your donor relations strategy and redefine success during these uncertain times
SPEAKERS:
ANGELA JOENS
Assistant Vice Chancellor of Development Outreach
University of California at Davis
MICHELLE POWERS KEEGAN
Chief Development Officer
Ronald Reagan Presidential Foundation and Institute
Originally Aired: July 16, 2020
This webinar is worth 1.25 CFRE credits.
With Support From: