How to Start an Individual Giving Program

Individual donors funnel billions of dollars to charities each year and provide a vital source of revenue for many organizations. Research shows that $353 billion — roughly 80 percent of all charitable giving in 2019 — came from individuals. How can your nonprofit tap into this generosity and build a strong individual giving program?

Join us to learn from two veteran fundraisers who excel at raising money from individuals. Brittini Lasseigne, director of philanthropy at the YWCA Clark County in Vancouver, will explain how to create a winning plan to attract direct-response supporters — no matter your budget. She’ll also offer tips for persuading leaders to invest in this form of fundraising and for setting and managing goals and expectations.

Sue Swan, head of development at the American Lung Association, which jumpstarted its middle- and major-giving during 2020 will explain when, and how, to start seeking higher-dollar donors, including how to staff up for this work. She’ll also share smart ways to cultivate midlevel and major donors — and secure significant gifts — during social distancing. 

Plus, you’ll get a sample fundraising communications calendar you can adapt to start seeking direct-mail and email donors right away.

What will you learn?

• How to start creating a pool of loyal donors who give to your cause
• Tactics for cultivating midlevel and wealthy supporters during uncertain times
• How to persuade leaders to invest in individual giving and manage their expectations

SPEAKERS:

Sue Swan
Chief Development Officer
American Lung Association

Brittini Lasseigne
Director of Philanthropy
YWCA Clark County

Originally Aired: May 6, 2021

This webinar is worth 1.25 CFRE credits.

With Support From: