How to Retain Donors Who Gave During the Crises

Many nonprofits saw a spike in support from first-time donors in response to the crises of the past two years. More than one-third of supporters gave more during the pandemic than before it started, research shows. But some fundraisers worry many of these individuals may not give again.

How can your nonprofit keep donors engaged despite fatigue from ongoing crises – and motivate giving?

Join us for a session in which two veteran fundraisers will share proven tactics to stay in touch with big and small supporters, get them more involved, and inspire their loyalty. You’ll also learn which types of fundraising messages and appeals are working now – and what isn’t – and get real-world examples of approaches that get results.

Plus, our guests will share simple ways to gather meaningful data on donors, so you can personalize your outreach and raise more.

What will you learn?

• How to keep donors engaged despite fatigue from two years of crises
• How to communicate the impact of gifts and inspire supporters to give again
• Authentic ways to deepen connections with donors online

SPEAKERS:

Helene Erenberg
Director of Major Gifts and Individual Support
CDC Foundation 

Christa Floresca Evans
Vice President, Development
First Book

At the Chronicle, we strive to host accessible and inclusive events. This session includes live captioning and ASL interpretation. To request other accommodations, please email copevents@philanthropy.com or call 202-466-1032 by February 24.

Originally Aired: March 10, 2022

This webinar is produced with support from:

This webinar is worth 1.25 CFRE credits.