How to Maximize Year-End Giving
Many charities raise as much as 40 percent of their annual revenue in the final months of the year. But competition is stiff. Rising above the noise takes creativity, careful planning, and consistency on all communication channels. Get tips and fresh ideas for capturing donors’ attention and learn valuable lessons from other nonprofits.
This guide includes:
• Tips for creating winning year-end appeals
• Steps to take to plan a direct-response campaign online and off
• A tool to create a donor communication plan
• Checklists for planning and maximizing year-end fundraising
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