How to Identify and Prioritize Key Donors and Prospects

Nearly every fundraiser wants to have more time and a larger budget. The next best thing would be knowing which donors are likely to provide the greatest return on an investment of those limited resources. The ability to identify donors and potential supporters who are most likely to give to your cause would be a like winning a golden ticket.

How can you identify wealthy individuals who are most likely to give to your mission?

Join us for a 75-minute webinar to learn from the head of a prospect-research organization who has a guided many successful major-gift campaigns as well as a fundraising executive who has helped raise more than $580 million during her career.

Together, they’ll share smart ways to identify and deepen ties with those donors who have the capacity to give and a demonstrated interest in your work.

What will you learn?

• How to mine your donor database for promising behaviors and traits
• Tools you can us to better identify potential donors
• How to plan your next major-gift campaign

At the Chronicle we strive to host accessible and inclusive events. This session includes live captioning and ASL interpretation. To request other accommodations, please email copevents@philanthropy.com or call 202-466-1032.

Speakers:

Jennifer Filla
President, Aspire Research Group
CEO, Prospect Research Institute

Tycely Williams
Chief Development Officer
Bipartisan Policy Center

Originally Aired: April 20, 2023

This session is produced with support from:

This webinar is worth 1.25 CFRE credits.