How to Build a Monthly Giving or Sustainer Program

May 8, 2025
2:00 - 3:15 p.m. ET

To register on behalf of another person, to register a group, or for international registrations, please contact copevents@philanthropy.com (recommended) or 571-540-8070 and include the name of the webinar, billing address, and attendee information.

Monthly gifts bring in about 31 percent of all online revenue for nonprofits, and that share is growing even as giving by individuals ebbs. As economic uncertainty increases, savvy fundraisers are focused on ramping up monthly giving to create a predictable and steady flow of donations and bolster their organizations’ financial health.

Join this 75-minute webinar to learn from our expert guests how to set up a strong sustainer program and keep these valuable donors giving. They’ll explain key steps to take, and infrastructure to have in place, when starting your program — including how to find donors, ways to adapt your donation form and marketing materials to include monthly giving, and tips for keeping donors connected to your cause.

Plus, you’ll learn how two organizations built thriving sustainer programs and what they learned that can help your nonprofit kickstart this form of giving.

You’ll learn:

• Proven tactics to increase monthly giving — and retain donors
• How to persuade board members to invest in monthly giving and get them involved
• Creative ways to engage and recognize sustainers, from member benefits to fun volunteer opportunities

At the Chronicle we strive to host accessible and inclusive events. This session includes live captioning and ASL interpretation. To request other accommodations, please email copevents@philanthropy.com or call 571-540-8070.

Speakers

Zanne Garland
Director of Development
Rainforest Action Network

Ronald Pruitt
Founder and President
4aGoodCause

Host


Emily Haynes
Senior Editor, Nonprofit Intelligence
Chronicle of Philanthropy

This session is produced with support from:

This webinar is worth 1.25 CFRE credits.