As social-distancing persists and donors grow tired of spending time online, how can your nonprofit create virtual gatherings that attract supporters — and hit revenue goals?
Learn why — and how — to use small virtual gatherings to build deeper bonds with contributors and bring them closer to your mission. You’ll hear directly from nonprofits that are finding new and creative ways to engage supporters, build community, and boost giving through digital events.
You’ll learn how The Henry Ford — a cultural institution in Dearborn, Michigan, that includes a museum and a working farm — raised more than $800,000 at a recent virtual dinner, nearly five times its goal.
The organization’s head of development and its special-events consultant will explain how to create an online program that highlights your cause, appeals to donors, and stays within budget. They’ll also share creative ways to attract new donors to a virtual event, stay in touch with supporters after the gathering ends, and involve remote volunteers to boost results.
Russell Wagner, head of alumni relations at Texas A&M-Corpus Christi, will explain how to create intimate online gatherings — from trivia nights to bingo games — to stay connected with supporters. He’ll outline key steps to take for a high-quality online experience — no matter your budget. Plus, he’ll share marketing advice for a variety of communication channels and outline key roles and responsibilities to assign on the day of the event to ensure success.
What will you learn?
- How to create an online program that highlights your cause, appeals to donors, and stays within budget
- Smart marketing strategies and creative ways to attract new donors to a virtual event
- How to assign roles and responsibilities, and involve remote volunteers, to ensure success
Chief Advancement Officer
The Henry Ford
Special Events Consultant
The Henry Ford
Executive Director of Alumni Relations
Texas A&M-Corpus Christi
Originally Aired: November 19, 2020
This webinar is worth 1.25 CFRE credits.
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