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Fundraising in an Economic Downturn

Fundraising in an Economic Downturn

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As uncertainty about the coronavirus pandemic continued to rattle markets and our psyches, a group of America’s foremost experts on giving and fundraising happened to be gathered for a regular board meeting of Giving USA — and ended up shaping recommendations for how all nonprofits can respond.

Read this collection to gain insight into their main advice: Don’t stop talking to big donors just because the world is being shaken. Past experience shows some donors never forgive the charities that don’t reach out in times of need.

Pages: 18
Digital File Size: 1 MB

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