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Crafting appeals that resonates with donors in their 70s, those in their 20s ― and everyone in between ― is challenging. Capturing the attention of people at different stages in their lives often requires tailored approaches on both online and offline communication channels.
That’s why many fundraisers are devising multi-generational fundraising strategies to boost giving and donor retention rates.
Join us for a 75-minute webinar in which our expert guests will help you understand how to develop donor communications that attract cross-generational support, no matter whether you want to attract more Baby Boomers, Gen Xers, Millennials, or even Gen Z supporters. Plus, we’ll arm you with practical tips you can apply to your online year-end outreach.
You will learn:
- Insights from research into how to best connect with each age group
- Smart ways to attract donors via social media and text messaging
- How to inspire young supporters to give and get involved
At the Chronicle we strive to host accessible and inclusive events. This session includes live captioning and ASL interpretation. To request other accommodations, please email email@example.com or call 202-466-1032.
Chief of Operations and Development
Caring Across Generations
Founder and Chairman
Breaking News Reporter
Chronicle of Philanthropy
Originally aired: November 16, 2023
This session is produced with support from:
This webinar is worth 1.25 CFRE credits.