Donor Communications 2025: Create a Strong Plan

To register on behalf of another person, to register a group, or for international registrations, please contact copevents@philanthropy.com (recommended) or 571-540-8070 and include the name of the webinar, billing address, and attendee information.

A smart annual outreach plan is vital to keep supporters connected to your cause — and hit year-end revenue goals. But with so much uncertainty on the horizon in 2025, how can you map donor communications for the next 12 months and stay flexible to adapt if needed?
 
Join this webinar to learn key steps and considerations for creating a strong outreach plan in changing times. 

Our expert guests will explain what to include in a smart strategy, how to develop the right messages, and ways to unfold your story over time — so you can keep donors interested throughout the year and inspire generous year-end giving. 

They’ll also explain what needs to be in place internally to ensure the best results, including systems to set up and ways to coordinate staff efforts and streamline work across a variety of communication channels. 

Plus, you’ll get real-world examples and tools to help you plan and execute your outreach.

You’ll learn:

•    Key elements of a strong donor communications plan in 2025
•    The processes to put in place and steps to take for a successful strategy
•    How to craft messages that will resonate with donors and motivate giving

At the Chronicle we strive to host accessible and inclusive events. This session includes live captioning and ASL interpretation. To request other accommodations, please email copevents@philanthropy.com or call 571-540-8070.

Originally aired on January 16, 2025 

Speakers

Judith Coleman
Associate Director of Development, Donor Relations
Covenant House Illinois

Host

Lisa Schohl
Senior Editor, Advice
Chronicle of Philanthropy

This session is produced with support from:

This webinar is worth 1.25 CFRE credits.