Digital Fundraising and Marketing: Strategies That Work

Digital giving has been swelling in recent years, even as overall donations to charity are stagnant. One study of more than 130 charities showed online gifts grew by a median of 69 percent from 2014 to 2017.

But as more nonprofits vie for donors’ support online, it can be difficult to capture attention and deliver strong results.

How can your organization create savvy campaigns to attract new supporters and raise more money online? Join us to learn practical techniques and big-picture strategies from your peers.

You’ll learn from Julia Campbell, veteran fundraiser and founder of an eponymous digital-marketing consultancy, who will explain how to build an online presence that lifts your charity’s profile, attracts new donors, and boosts your fundraising. She’ll also offer tips on how to select the right communications channels, measure your results, and use digital tools to convey your impact and strengthen ties with supporters.

You’ll also learn from Sarah Javier, head of the Animal Protective Association of Missouri, which has created several viral social-media campaigns that helped expand the group’s reach and attract more supporters. Javier will share advice on how to design digital campaigns that will get noticed by donors and keep supporters engaged over time. She’ll also explain how to tailor online strategies to your audience and refresh rather than recreate successful campaigns, so they’ll keep producing positive results.

Plus, you’ll get real-world examples of digital campaigns that hit the mark for a variety of nonprofits.

Don’t miss this chance to learn from your peers how to step up your online outreach and increase revenue. 

What will you learn?

• What you need in a digital campaign to reach new supporters and raise more money
• How to maximize online tools to lift your nonprofit’s profile, strengthen ties with donors, and attract new ones
• Ways to measure your results and use the data to improve your digital outreach

SPEAKERS:

JULIA CAMPBELL
Founder
J Campbell Social Marketing

SARAH JAVIER
Executive Director
Animal Protective Association of Missouri

Originally Aired: March 12, 2020

This webinar is worth 1.25 CFRE credits.

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