Developing a Donor Engagement Plan for 2024

International Registrants: If you have trouble registering, please email copevents@philanthropy.com or call 571-540-8070 and include the name of the webinar. 

Fundraisers and nonprofit communicators know how vital it is to inform and inspire donors regularly. Creating an effective and flexible donor engagement strategy is key for success, especially in a year ahead that is likely to be filled with distractions — from ongoing economic uncertainty and geopolitical strife to a U.S. presidential election.

How can you keep supporters connected to your cause in unpredictable times?

Join us for this 75-minute webinar to learn how to map out a year-long strategy that keeps donors connected to your mission, can be adjusted in response to events or economic conditions, and lays a strong foundation for year-end fundraising appeals.

Plus, our guests will share current shifts and trends affecting donor outreach so you can develop timely and informed messaging that cuts through the noise and inspires donors to give.

You will learn:

• Steps to take to create a 2024 plan for your fundraising campaigns
• Key elements to have in place, regardless of your organization’s budget size
• Tips for connecting through donor touchpoints in between donor appeals

Don’t miss this opportunity to learn from our experts so you can start your new year with a fundraising action plan that engages donors throughout 2024!

At the Chronicle we strive to host accessible and inclusive events. This session includes live captioning and ASL interpretation. To request other accommodations, please email copevents@philanthropy.com or call 571-540-8070.

Speakers:

Jen Newmeyer
Senior Director, Digital Fundraising Strategy
Station Services, PBS

Farra Trompeter
Co-Director
Big Duck

Host:

Margie Fleming Glennon
Sr. Director, Product Strategy
Chronicle of Philanthropy

Originally aired: January 18, 2024

This session is produced with support from:

This webinar is worth 1.25 CFRE credits.