Create Year-End Campaigns That Deliver Results

Year-end giving is vital to the bottom line at nearly all nonprofits. In fact, many groups collect as much as 40 percent of their annual revenue in the last few weeks of the year, which means lots of charities are vying for donors' attention.

This year, fundraisers face a new wrinkle: how will changes to tax law affect giving? Now that fewer people may claim deductions for charitable donations, how should you adapt your strategy?

Get answers to these questions and a jump start on your holiday campaign. Join us for this webinar and get ideas and tactics to help your organization raise more money.

You'll learn from Erin Fincher, director of individual and foundation giving at the North Texas Food Bank, which raised nearly $7 million in the final two months of last year. She'll demonstrate how to create appeals that consistently highlight your mission to attract bigger gifts and bring supporters closer to your cause. She'll also share tips for using matching gifts to your best advantage.

Plus, Amy Ricigliano, vice president of client services at Eidolon Communications, will explain how to deliver engaging messages and use creative approaches to build ties with donors now _ so they'll be inclined to give more at year's end. She'll also offer advice on how to blend direct mail, online fundraising, and email to make the most of this opportune time for giving.

What Will You Learn?

• How to attract new donors and inspire loyal supporters to give more
• Ways to cultivate supporters online and off, so they'll be more likely to give at year's end
• How to blend direct mail, email, and other tactics to boost year-end results

Who Should Attend?

• Chief development officers, development directors, and other fundraisers
• Online marketers and communications directors
• Digital strategists

Originally Aired: July 26, 2018

This webinar is worth one CFRE credit.