Craft an Annual Communications Plan That Pays Off at Year’s End

Many nonprofits raise the bulk of their annual fundraising revenue in the last few months of the year. But to get the best results, it’s essential to lay a strong foundation for the giving season all year long.

Join us to learn how to create a smart 12-month outreach calendar, coordinate your messages on a variety of communication channels, and ensure no donors get overlooked.

You’ll learn simple but effective tactics to personalize your outreach, strengthen ties with supporters, and boost giving.

Plus, you’ll get a sample annual plan that you can adapt to improve your donor communications — and raise more at year’s end.

What will you learn?

• How to plan a communications strategy for 2022 despite unpredictability
• What’s working now in terms of fundraising messages and appeals
• Advice for managing content on many communications channels

At the Chronicle we strive to host accessible and inclusive events. This session includes live captioning and ASL interpretation.

SPEAKERS:

T. Clay Buck
Founder
TCB Fundraising

Lindsay McCreary
Director of Philanthropy Operations
La Jolla Country Day School

Originally Aired: February 10, 2022

This webinar is worth 1.25 CFRE credits.