Numerous studies show that women, wealthy or not, outpace men when it comes to charitable giving. In fact, at all income levels, women donors give more generously than men at similar levels. However, the reasons women give to charities often differ from men’s, so traditional messaging and donor recognition techniques may not resonate with women.
How can you attract more women supporters to your cause, keep them in the fold, and deepen ties with them?
This collection of articles offers insights into how to identify potential women supporters and how to adapt fundraising strategies to inspire more women to give and get involved – and inspire women to give more.
