Actionable Insights Into DAF Donors

March 20, 2025
2:00 - 3:15 p.m. ET

To register on behalf of another person, to register a group, or for international registrations, please contact copevents@philanthropy.com (recommended) or 571-540-8070 and include the name of the webinar, billing address, and attendee information.

Donor-advised funds are surging in size and popularity, even as overall charitable giving is down. These accounts held more than $250 billion in 2023 — an increase of 10 percent from the previous year — and funneled nearly $55 billion to nonprofits.

But who are DAF donors? What motivates their giving? And how can your organization cultivate these valuable supporters?

Join this 75-minute webinar to get insights into new research that answers these questions and more. Our expert guests will share proven tactics for attracting DAF gifts, making it easy for donors to give through these accounts, and recognizing their support — so they’ll give more.

Plus, we’ll share advice on accurate recordkeeping and proper donor acknowledgment for these gifts.

What will you learn?

• Key findings from new research on DAF donors
  
• Savvy ways to attract DAF gifts — from online marketing to peer-to-peer campaigns
  
• Tips for training staff to deepen relationships with donors

At the Chronicle we strive to host accessible and inclusive events. This session includes live captioning and ASL interpretation. To request other accommodations, please email copevents@philanthropy.com or call 571-540-8070.

Speakers

Dan Heist
Assistant Professor, George W. Romney Institute of Public Service and Ethics
Brigham Young University

Trish Davis
Vice President, Major Gifts & Planned Giving
Susan G. Komen

Host

Rasheeda Childress
Senior Editor, Fundraising
Chronicle of Philanthropy

This session is produced with support from:

This webinar is worth 1.25 CFRE credits.