International Registrants: If you have trouble registering, please email copevents@philanthropy.com or call 202-466-1032 and include the name of the webinar.
October 12, 2023
2:00-3:15 PM ET
As the season for year-end giving approaches, nonprofits need to adapt their digital fundraising strategies to address the times. Declines in individual giving coupled with an oversaturation of nonprofits fundraising through social media require organizations build a multichannel, strategic approach centered on donors’ interests.
How can you increase the reach and engagement of your online fundraising campaigns so you can meet your year-end goals?
In this 75-minute session, you’ll learn from our two guest speakers who will share how to build an end-of-year fundraising plan, creative ways to work with influencers who can amplify your message, and small tweaks to your website that can generate increased giving.
Plus, our speakers will walk you through examples that have worked for them, including a successful online advertising campaign and email rollouts timed strategically to maximize donor connections.
You will learn:
- How to build your social capital before making an ask
- Designated website pages you need to increase engagement
- Examples of call to actions that work
At the Chronicle we strive to host accessible and inclusive events. This session includes live captioning and ASL interpretation. To request other accommodations, please email copevents@philanthropy.com or call 202-466-1032.
Speakers:
Cathy Whitlock
Associate Vice President of Online Communication
Parkinson's Foundation
LaShonda Williams
Fundraising Academy Trainer
National University
This session is produced with support from:
This webinar is worth 1.25 CFRE credits.
