As uncertainty about the coronavirus pandemic continued to rattle markets and our psyches, a group of America’s foremost experts on giving and fundraising happened to be gathered for a regular board meeting of Giving USA — and ended up shaping recommendations for how all nonprofits can respond.
Read this collection to gain insight into their main advice: Don’t stop talking to big donors just because the world is being shaken. Past experience shows some donors never forgive the charities that don’t reach out in times of need.
