Fundraising in a Crisis: Focus on Donors Most Likely to Give

As nonprofits nationwide are reeling from a perfect storm caused by the pandemic and the economic freefall, it can be difficult for fundraisers and leaders to know what to prioritize, and which donors to focus on, when everything feels urgent.

Join us for a 75-minute webinar at 2-3:15 PM ET to learn from experts how to identify key donors in your database who have both the capacity and inclination to give generously to your cause.

Charles Snyder, director of prospect management and advancement research at Nova Southeastern University, will outline key things to consider when prioritizing donor relationships during this crisis, including which types of traits to look for in your database and how to use online data to gauge interest in your cause. He’ll share smart tactics for connecting with supporters and prospects most likely to give, building stronger ties, and soliciting gifts in ways that acknowledge these difficult times.

Anthony Villescas, senior director of prospect development at the University of California San Francisco, will explain how UCSF regularly culls its list of prospective donors and scores those who remain based on their likelihood to make a large gift. He’ll demonstrate how to use data to set criteria to rank supporters and offer advice on where you should – and should not – focus your efforts during Covid-19. He’ll also share tips for evaluating and updating your lists periodically to improve your results.

Plus, you’ll get a tool that you can use to raise your best candidates for major gifts to the top of your list.

What will you learn?

• How to use your data to prioritize key donors and prospective supporters during the pandemic
• Smart strategies for cultivating future big donors amid the economic downturn
• Tips for assessing your lists of prospects over time and ensuring consistent record-keeping

SPEAKERS:

ANTHONY VILLESCAS
Senior Director, Prospect Development
University Development and Alumni Relations
University of California San Francisco

CHARLES SNYDER
Director of Prospect Management and Advancement Research
Nova Southeastern University

Originally Aired: May 14, 2020

This webinar is worth 1.25 CFRE credits.

With Support From: