How to Inspire Loyalty Among Major Donors

America’s wealthiest donors gave a total of $24.7 billion to charities last year in response to Covid-19 and the uprisings against racism and police brutality — and nonprofits that tackle hunger, homelessness, and other issues related to poverty received far more from philanthropists than ever before.

But attracting gifts from big donors is competitive in the best of times, and the events of the past year upended nearly everything about major-gift fundraising.

How can your nonprofit cultivate wealthy supporters — and secure large gifts — during times like these? Join us to learn from savvy big-gift fundraisers what is working — and what is not — in the new normal.

Earl Granger III, head of development at the Colonial Williamsburg Foundation, and Princess Gamble, fundraising executive at the Smithsonian Institution, will share fresh and creative ways to connect with high-net-worth donors, convey impact, and deepen ties despite social distancing.

They’ll also explain how to communicate why your work is needed now more than ever — even if your organization isn’t directly responding to the crises.

What will you learn?

• How to talk with wealthy supporters — and ask for gifts — in 2021
• Creative ways to engage big donors and inspire generous giving — virtually
• How to thank and nurture key supporters, so they’ll give more

SPEAKERS:

Earl Granger III
Chief Development Officer
Colonial Williamsburg Foundation

Princess Gamble
Director of Advancement for Strategic Initiatives
Smithsonian Institution

Originally Aired: May 20, 2021

This webinar is worth 1.25 CFRE credits.