Optimize Your Data and Segment Donors

Personalizing messages to donors is a powerful way to connect with supporters and deepen their ties with your nonprofit. But moving away from mass appeals and creating tailored messages to donors requires the ability to manage important details about them.

How can you leverage donor data to create customized communications that will inspire donors to give and get involved?

Join us for a 75-minute session to learn simple steps you can take right away to enhance your donor records and develop appeals that resonate.

You’ll learn from a self-proclaimed “data geek” who has helped nonprofits raise millions of dollars and from a strategist who uses data to tailor outreach that inspires donors to give.

Plus, we’ll share real-world examples of personalized messages that resonate with donors and improve fundraising results.

What will you learn?

• How to uncover valuable clues in your donor data
• Smart strategies for managing data and creating segmentation reports
• Ways to automate workflow to save you time and prioritize powerful donor communications

At the Chronicle we strive to host accessible and inclusive events. This session includes live captioning and ASL interpretation. To request other accommodations, please email copevents@philanthropy.com or call 202-466-1032.

Speakers:

Regina Alhassan
CEO
ResearchPro

Naimah Bilal
Chief Development Officer
Children's Literacy Initiative

This session is produced with support from:

Originally Aired: May 11, 2023

This webinar is worth 1.25 CFRE credits.