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Are you sending out templated thank-you letters to donors? If so, you’re missing out on an opportunity to connect more deeply with your supporters. Savvy fundraisers take the time to customize communications that speak directly to a donor’s heart and inspire loyalty.
How can you thank donors in ways that energize connection to your cause and further commitment to your organization?
Join us for a 75-minute session to learn the latest research in philanthropic psychology and learn how you can easily apply it to thank-you letters and campaigns to increase donor retention. We’ll share real-world examples and proven tips that work, no matter the size of your budget.
Plus, you’ll learn about creative, fun ways nonprofits are showing gratitude that will likely spark your own ideas for fostering love for your organization.
You will learn:
- Insights from research into the psychology of charitable giving that will help you build stronger ties with donors
- Tips for creating communications that speak to your donors’ hearts
- How to build a culture of gratitude across your organization
At the Chronicle we strive to host accessible and inclusive events. This session includes live captioning and ASL interpretation. To request other accommodations, please email firstname.lastname@example.org or call 202-466-1032.
Volunteers of America Ohio and Indiana
Big Brothers Big Sisters of Essex, Hudson & Union Counties
Co-Founder and Co-Director
Institute of Sustainable Philanthropy
Originally aired: September 28, 2023
This session is produced with support from:
This webinar is worth 1.25 CFRE credits.