Why ― and How ― to Cultivate Women Donors Now

The Covid-19 pandemic and the economic downturn have left nonprofits reeling; many are struggling to operate in spite of lost revenue, stay in touch with anxious donors, and meet increased demand for services. As your nonprofit adapts to the crisis, one group of donors may offer a lifeline: women.

Studies show that women are more likely than men to support health care, communities, and families — all causes critical to the response. Plus, women at all income levels give more generously than men at similar levels.

How can you tap into the generosity of women donors, especially during this crisis?

Join us for a 75-minute webinar that will explain how to adapt your fundraising strategy to prioritize women. Three expert guests will share easy and effective ways to identify women who may support your cause, cultivate them as donors, and build stronger ties to inspire greater giving over time.

Melissa Effron Hayek, head of the women in philanthropy program at the University of California at Los Angeles, will share samples of donor communications that deliver — including examples of how to adapt messages during the pandemic. Hayek also will offer proven approaches for thanking women donors and building community and deepening their involvement in your organization.

Consultant Kathleen Loehr, a recognized expert on women’s philanthropy, will share insights on female philanthropists and what motivates them to give and outline key steps to take to cultivate women supporters. She’ll also explain which fundraising tactics are resonating with women during these unprecedented times and offer advice on how to persuade leaders to invest in ― and foster a culture that values ― women’s giving.

Jennifer Filla, a veteran fundraiser and prospect researcher, will explain how to find wealthy women inclined to support your cause, tap your networks for leads, assess giving capacity in light of the stock-market volatility, and create a smart strategy for building ties with prospective donors. She’ll also highlight dos and don’ts for tweaking your existing fundraising efforts to include women.

What will you learn?

• How to identify women with the potential to give large sums to your nonprofit
• Ways to create fundraising communications that resonate with women, even during times of crisis
• How to deepen your connections with women donors and inspire greater giving over time

SPEAKERS:

MELISSA EFFRON HAYEK
Director, Women & Philanthropy
University of California at Los Angeles

JENNIFER FILLA
President, Aspire Research Group
CEO, Prospect Research Institute

KATHLEEN LOEHR
Senior Consultant
Aspen Leadership Group

Originally Aired: June 25, 2020

This webinar is worth 1.25 CFRE credits.

With Support From: