Plan now and enjoy strong fourth-quarter fundraising returns. Join us for an online session that will offer fresh ideas for bolstering your year-end fundraising. WeÕll share examples of approaches that worked at other nonprofits, offer tips for integrating direct-mail and online giving, and share strategies to help you plan a strong campaign to close 2015.
YouÕll hear how the Greater Pittsburgh Literacy Council unified its year-end campaign for the first time, ensuring that messaging and design were consistent, whether delivered online, in print, or on billboards. The 2013 effort paid off with revenue jumping when compared to the year before. Maria Polinsky, director of development for the group, will explain how they did it, what worked and what didnÕt, and the lessons they learned.
In addition, the head of the Los Angeles chapter of the AlzheimerÕs Association, Susan Galeas, will explain how the group breathed new life into its 2012 direct-mail appeal, generating a 62% increase in gifts over the previous year, and prompting some donors to give online.
YouÕll also hear from Megan Weintraub, director of digital engagement at Oxfam, who will share the nuts and bolts of building a year-end campaign with a digital focus_regardless of your budget. SheÕll offer tactics to help you coordinate your website, e-mail, and social media outreach with your direct-mail appeals. SheÕll also share what works and what doesnÕt when it comes to messaging, strategy, and e-mail frequency.
What Will You Learn?
How to attract new donors and inspire loyal supporters to increase their year-end giving.
How to craft year-end appeals that get attention for your cause.
How to engage supporters through fundraising appeals that put the focus on your mission and accomplishments.
Who Should Attend?
Chief development officers, development directors, and other fundraisers
Communications directors and online marketers
This webinar is worth one CFRE credit.