Join The Chronicle of Philanthropy to learn what works best in direct-mail and e-mail fundraising appeals_including times of the day, week, or year to send messages and which proven techniques still work.
Lynne Wester, a veteran university fundraiser, will offer advice on appeals submitted by the Webinar participants during a live critique and offer insights into how to make them more compelling and produce better results.
Ms. Wester will demonstrate how donor expectations are changing and how you can encourage people to become loyal supporters. Explore how to integrate your e-mail, online, and direct-mail appeals, seek feedback from supporters, and keep track of their solicitation preferences.
This one-hour session will dissect what works in direct mail and e-mail fundraising and offer insights into why. WeÕll tell you which days of the week are best for sending email appeals; which time-tested techniques still work and which you should abandon. Even small changes can yield big results. Join us to learn more.
Join us to learn how to maximize your fundraising efforts through proven tactics and smart strategies.
Even small changes to your fundraising campaigns can yield big results. Register today to maximize your fundraising efforts through proven tactics and smart strategies.
What Will You Learn?
How to lift response rates for your next fundraising campaign.
How to keep up with the latest findings on how donors read appeals Ð and how your approach may need to change.
How to differentiate your direct-mail and e-mail appeals and why it matters.
Who Should Attend?
Chief development officers, development directors, and other fundraisers
Communications directors and online marketers
This webinar is worth one CFRE credit.