Join The Chronicle of Philanthropy to learn how to craft a compelling story that appeals to donors and adapt it to many different avenues of communication – from social networks to websites, video, email, and podcasts.
Jerome Deroy, chief executive of Narativ, will explain the science behind storytelling and walk you through the steps he takes to help nonprofits craft powerful stories, from defining the audience to eliciting personal anecdotes from staff or beneficiaries to forge an emotional connection with supporters and inspire them to give.
He'll identify the three main types of stories nonprofits tell and explain why these stories may evolve as your organization grows and goals change.
You'll also hear from Amy Bach, founder of Measures for Justice, a nonprofit that is compiling data to compare the criminal justice process on a county-by-county basis across the United States. She'll explain how harnessing the power of her story – a drive to right a series of injustices – helped her raise enough money to start, staff, and advance her young organization.
We'll share examples demonstrating how other nonprofits adapt, repurpose, and repackage the same story for different media and audiences Ñto successfully raise large sums or shape policies. And, you'll get tips on story-telling strategies to help you figure out which approach will help raise the most money.
What Will You Learn?
- How to craft a story that humanizes your work and improves fundraising results
- How to create an emotional connection to inspire listeners to give or get involved
- How to adapt one story to many channels of communication to advance your goals
Who Should Attend?
- Chief Development Officers and professional fundraisers
- Executive Directors
- Communications directors and staff members, including online community managers
What Resources Will You Receive?
Checklist: Three Tips for Telling a Good Story
Learn how to connect with your listeners, even on complicated issues, and make them feel empowered to help.
Chief Executive Officer and Lead Trainer, New York
President and Executive Director
Measures for Justice
This webinar is worth one CFRE credit.