Note: This session is temporarily postponed to April 30 as we continue to monitor and respond to the quickly-changing COVID-19 outbreak. We will provide more detail, both here in the Chronicle of Philanthropy store and via email. We appreciate your patience in these uncertain times and invite you to browse our full coverage at Philanthropy.com.
Successful fundraising events – from classic galas to online gatherings – can lift your nonprofit’s profile and pull in large sums for your cause. How can you upgrade your charity’s next event and increase revenue?
Join us for a 75-minute webinar on Thursday, April 30 from 2-3:15 PM ET to learn from experts at three organizations:
- a small group that hosts a yearly ski-athon, formal gala, and digital peer-to-peer campaign
- a nonprofit theater whose on-site mission-centered gala raises more each year
- a software company that helps charities raise money online for events and campaigns.
You’ll learn from Kristin Evans, marketing director at the Rialto Theatre in Tuscon, whose annual gala continues to attract more people and raise more money each year since it began in 2013. Evans will explain how to select an engaging theme and create interactive elements that foster participation and highlight your cause. She’ll also offer tips for creating a creative décor on a shoestring budget and share advice on how to raise more money during an in-person event, including simple ways to optimize an auction.
Roy Tuscany, founder of the High Fives Foundation, which raises more than a third of its annual revenue from events, will explain how to reinvigorate an annual event to ensure supporters keep coming back. He’ll offer advice on how to measure success, use what you learn to improve future gatherings, and forge partnerships with companies to boost awareness of your event and stretch your budget.
Plus, you’ll learn from Megan Fett, senior customer success manager at Classy, an online fundraising service that helps thousands of nonprofits raise money online through events and campaigns. Fett will explain how to use digital tools and strategies to improve results, including creating an easy online registration process that also enables you to gather useful data about supporters. She’ll offer key steps to take when organizing a live or virtual peer-to-peer effort and real-world examples of nonprofit campaigns that delivered. Fett also will share a sample toolkit from one group’s campaign that you can adapt and share with volunteer fundraisers to make it easy for them to raise money for your nonprofit.
What will you learn?
- How to improve a variety of fundraising events to increase revenue
- Ways to foster engagement and inspire giving during a live event – without spending too much
- Tips for creating peer-to-peer fundraising campaigns that deliver
Senior Customer Success Manager
High Fives Foundation
Editor, Online Learning
Chronicle of Philanthropy
This webinar is worth 1.25 CFRE credits.