Monthly Giving: What's Working Now

Persuading people to give to your cause every month has multiple benefits. Monthly donors give more than other supporters and are twice as likely to continue contributing from year to year, making budgeting more predictable for nonprofits.

How can your nonprofit attract more monthly donors and increase revenue?

Join us for a 75-minute webinar to learn which tactics are working — and what’s not — when appealing to donors for ongoing support. Our experts will share proven techniques to help you inspire loyalty, resolve common payment problems, and acknowledge loyal donors. Plus, you’ll get marketing dos and don’ts and real-world examples of messages that deliver results.

Gwen Colwell, consultant and veteran fundraiser who helped double the ranks of monthly donors at Seattle public radio station KEXP, will share tips for retaining such supporters year after year. She’ll explain how to motivate people to make electronic transfers from their bank account, so you can avoid losing their donations when their credit cards expire. She’ll also offer fresh ways to show donors appreciation as well as how to build ties with them and cultivate them to make planned gifts.

You’ll also learn from Alicia Meulensteen who oversees monthly giving at the International Rescue Committee. Before joining IRC, she raised more than $120 million annually through monthly gifts at the ASPCA. Meulensteen will detail what to consider when expanding a monthly donor effort and how to make the case for such an investment to your group’s leaders. Plus, she’ll offer smart tips for how to structure and manage the work as more and more donors agree to give regularly.

Don’t miss this chance to learn how to enlist — and keep — monthly supporters. Sign up today to join us on January 16 at 2 pm Eastern.

What will you learn?

• How to attract and keep monthly donors
• Ways to recognize these supporters and inspire greater giving over time
• Key steps to take – and processes to put in place – to expand a sustainer program

SPEAKERS:

GWEN COLWELL
Senior Development Strategist
LKA Fundraising and Communications

ALICIA MEULENSTEEN
Senior Director, Direct Marketing U.S.
International Rescue Committee

HOST:

MARGIE FLEMING GLENNON
Senior Editor, Professional Development
Chronicle of Philanthropy

Originally Aired: January 16, 2020

This webinar is worth 1.25 CFRE credits.

With support from: