Attracting big gifts from wealthy individuals gets more competitive each year, but 2020 has upended traditional approaches to big-gift fundraising.
With the pandemic wearing on, in-person meetings on hold, and the economic outlook dim, how can you stay in touch with key donors in meaningful ways — and win big gifts — despite these challenges?
Join the Chronicle for a 75-minute webinar to learn from three big-gift fundraising experts.
Jennifer Dow Rowell, director of development and communications at Community Overcoming Relationship Abuse, a domestic-violence charity, known as CORA, will explain how to tailor your outreach to donors and improve your results and share creative ways to show appreciation. She’ll also share tips for creating 60-second videos that convey impact and make donors feel valued. Plus, she’ll share advice on how to get trustees involved in big-gifts fundraising.
Tiffanie Luckett, senior officer of individual giving at the National Immigration Law Center, which advocates for immigrants, will explain how — and why — to steward all types of donors, even if they can’t give now. She’ll offer smart ways to tap into key supporters’ networks, connect your cause to the crisis even if your organization isn’t responding directly to the pandemic, and keep donors inspired, so they’ll give when they can. She’ll also share tactics for engaging those who hold donor-advised funds, even if they are new supporters.
Sunil Oommen, a veteran fundraiser who founded a New York consultancy, will explain how to prioritize donors — and make the most of your outreach efforts — when there is never enough time. He’ll outline key tactics that are working with big donors now and share real-world examples and tips to help you apply these approaches right away. He’ll also give advice on how to talk with wealthy supporters — and ask them for gifts — during these challenging times.
What will you learn?
- How to identify and focus on donors most likely to give now
- Tactics to engage wealthy supporters and deepen ties with them — virtually
- Smart ways to inspire major donors to give in a crisis
JENNIFER DOW ROWELL
Director of Development
Community Overcoming Relationship Abuse (CORA)
Senior Officer, Individual Giving
National Immigration Law Center
This webinar is worth 1.25 CFRE credits.
With Support From: