How to Shape Your Strategy at Year’s End

The 2020 fundraising season promises to be one of the trickiest in decades. Giving to charities is down this year; the pandemic’s unfettered spread further clouds economic forecasts; and the presidential election makes the final quarter even more unpredictable.

How can you craft a year-end strategy that bucks the trend of declining giving, is sensitive to economic woes, and competes for attention with the election?

Join the Chronicle for a 75-minute webinar that will help you plan. You’ll learn how to craft messages that get results and smart ways to recognize different types of donors so they’ll remain loyal.

Laurence Pagnoni, chairman of LAPA fundraising, will outline key elements of a successful year-end campaign during a crisis. He’ll share dos and don’ts for writing appeals and give real-world examples of approaches that are working now. He’ll also share creative ways to rise above the competition, including how — and why — to use text messaging for optimal results.

You’ll also learn from Kristin Wiggins, head of development at Father Joe’s Villages, a homeless service charity in San Diego that brings in more than a third of its total giving from individuals at year’s end. She’ll highlight key opportunities fundraisers should harness and explain how to map your campaign while preparing to adapt quickly as the crisis evolves. She’ll also share tips for how to use donor data to better tailor your outreach, communicate with supporters in ways that resonate, and nurture long-term relationships with donors even if they can’t give generously now.

What will you learn?

• Key elements of a successful strategy for this year’s complicated giving season
• How to craft messages that capture attention and inspire giving during the crisis
• Smart ways to thank donors, build stronger ties, and foster loyalty despite social distancing

SPEAKERS:

LAURENCE PAGNONI
Chairman
LAPA Fundraising

KRISTIN WIGGINS
Senior Director of Development
Father Joe’s Villages

Originally Aired: August 6, 2020

This webinar is worth 1.25 CFRE credits.

With Support From: