By thinking strategically and testing new approaches, some nonprofits are attracting new online supporters without losing existing donors and without breaking the budget. A key element of their success: developing fundraising campaigns that work well for direct-mail, e-mail, and social media_and raise more money.
Online outreach can reinforce direct-mail campaigns in surprising ways that boost returns, and even inspire some donors to give both online and by mail. Experts say these multichannel donors are more likely to make subsequent donations, become monthly donors, and give more from one year to the next. But integrating different forms of fundraising in a sophisticated way is tough and time-consuming; nonprofits can take on campaigns that are too complex, or fail to calculate the return on the investment of time and money.
Join us for this 90-minute session to learn how your organization can successfully integrate print and online appeals. You'll see examples of successful campaigns, gain strategies for conducting effective campaigns, and hear directly from:
- Gundersen Medical Foundation, which increased its year-end campaign revenues by 12% in 2013 by coordinating every aspect of its online and offline fundraising. Mandy Nogle, associate director of development, will share valuable lessons learned, explain how to manage many moving parts, and offer tips for getting started.
- Madeline Stanionis of M+R Strategic Services, who will offer insights into which kinds of campaigns are most likely to benefit from an integrated approach; share nonprofit case studies, strategies for success, and pitfalls to avoid; and lead a live critique of campaigns submitted by participants.
- Sarah Alexander, deputy organizing director at Food & Water Watch, who will share 10 tips for multichannel integration including some easy tactics that can bolster your returns and guidance on how to better analyze and measure your results.
What Will You Learn?
How to grab donors' attention by communicating consistently through direct mail, e-mail, and online.
How to connect separate fundraising efforts into unified campaigns that use both traditional and more novel approaches.
How to increase the number of multichannel donors, who tend to donate more than those who use just one technique to give.
Who Should Attend?
Online marketers and fundraisers
Chief development officers and development directors
Digital strategists, Web managers, and online community managers
This webinar is worth one CFRE credit.