How to Engage Young Alumni

Saddled by student loans and just starting to make money, many new graduates have trouble giving to their alma maters. Half of college fundraisers say giving by young alumni is flat; 21 percent says it’s falling, according to a 2017 survey. To build stronger ties with young supporters, some universities and colleges are developing new approaches. Learn what’s working now from this collection of case studies, articles, and checklists, so you can better connect with millennial donors. This guide includes:

• Advice on the motivations and preferences of young alumni
• Case studies on attracting Gen X and millennial supporters
• Checklists for building ties and raising money from young donors

Pages: 34
Digital File Size: 1.6 MB