Figuring out how to attract Ònext genÓ donors is a challenge for charities. While donors in their 20s and 30s are keen to volunteer, they also demand more transparency and detailed information before donating to a nonprofit. Groups that can figure out how to channel the energy of young supportersÑand decipher how the giving patterns of younger generations differ from those of their parents and grandparentsÑwill have soon have the upper hand. Join The Chronicle of Philanthropy and fundraising experts to find out what works, and what doesnÕt, with tomorrowÕs donors.
YouÕll hear from the Director of Next Generation Giving at Stanford University, Felicity Lark-Hei Meu, who will share insights into the success of the universityÕs young alumni giving program, which is seeing major growth in the amount given among recent graduates and among students.
SheÕll explain why she uses social media as a stewardship tool and share their creative approaches to engaging young alumniÑfrom Stan the gnome, to offbeat events for young supporters, to a crowdfunding-like initiative in which graduates vote on select student projects competing for small grants from the university.
YouÕll also gain insights from Nichole Pfeiffer Hicks, who develops the national strategy for millennial engagement for the American Cancer SocietyÕs Relay For Life. Under her leadership, student markets raise approximately $50 million annually for the charity.
She will share advice for attracting young donors and keeping them engaged through leadership and training opportunities, including how to build ties in high school that last past college and into a young donorÕs professional years. SheÕll also share tactics for encouraging donors in their 20s and 30s to fundraise for your cause among friends and family.
What Will You Learn?
How to encourage and support young donors to raise money from friends, coworkers, and family members.
How to maximize the potential of millennial volunteers.
How to nurture millennial donors without adding to your workload.
Who Should Attend?
Chief development officers, development directors, and online fundraisers
Communications directors, social-media managers, and online marketers
Millennial giving program managers and millennial volunteer managers
This webinar is worth one CFRE credit.