How to Create a Fundraising Plan

A development plan can help a nonprofit focus its fundraising efforts, track and reach annual revenue goals, and even boost results. Yet nearly a quarter of nonprofits ― and more than a third of small organizations – lack a formal fundraising strategy.

Join the Chronicle for a 75-minute webinar to learn how to create or improve a 12-month fundraising plan and secure more money for your cause.

You’ll learn from Kara Logan Berlin, founder of Harvest, a firm that helps nonprofits improve fundraising results and enhance efficiency. She’ll walk through what to include in an annual development plan, explain how to properly structure it, and highlight common pitfalls to avoid. Berlin also will outline steps to take to build a strategy that hits the mark, including how to use data to set goals you can deliver.

Plus, Maleka Lawrence, who until January 2020 served as chief operating officer at the National Summer Learning Association, a group that works to close the achievement gap for low-income children, will share lessons she has learned from developing several fundraising plans. Lawrence will explain how to get staff and board members invested in a new plan, ways to measure its effectiveness, and how to foster accountability to ensure success.

We’ll also share elements from a sample fundraising strategy that you can adapt for your organization.

What will you learn?

• What to include – and exclude ― in an annual development plan
• How to set realistic fundraising goals ― plus timelines and tactics to achieve them
• Smart ways to track your results

SPEAKERS:

KARA LOGAN BERLIN 
Founder
Harvest

MALEKA LAWRENCE
Former Chief Operating Officer
National Summer Learning Association

 

HOST:

LISA SCHOHL
Editor, Online Learning
Chronicle of Philanthropy

Originally Aired: February 13, 2020

This webinar is worth 1.25 CFRE credits.

With support from: