Hispanics are one of the fastest growing segments of the population, according to the latest U.S. Census, and are expected to represent 27 percent of the U.S. population by 2045. Yet many nonprofits struggle to encourage Hispanic donors to give, in large part because it takes understanding a wide array of cultural backgrounds.
A few nonprofits have figured out how to connect with Hispanic donors. Join The Chronicle and nonprofit experts to learn how you can emulate this success. WeÕll share data to demonstrate the power and potential of Hispanic philanthropy, explore examples of creative and effective fundraising appeals that resonate with Hispanic donors, and offer advice on how to build authentic relationships with Hispanic supporters.
YouÕll hear directly from Ana Gloria Rivas-V‡zquez, a development director at Catholic Relief Services who has conducted independent research into the giving patterns of Hispanic donors. SheÕll share five key findings from her research and offer strategies for success with Hispanic donors.
YouÕll also learn how Operation Smile has steadily built support among Hispanic donors since 2008. Damaris Montalvo of Russ Reid will share the strategies she helped the group employ to attract Hispanic supporters, whose average gift and lifetime value is comparable to the groupÕs general supporters, but whose cost to acquire is half as much.
Diana DeJesus-Medina will share how the advocacy group LatinoJustice raised $3-million in the last year, primarily from Hispanic donors by cultivating long-term major donors and engaging its largely Latino board.
What Will You Learn?
Find new ideas for the best ways to connect with Latino donors and build loyalty.
Learn how to get your message out to Hispanic donors and inspire them to give.
Get insights from real-world appeals that drew strong donations from Hispanics.
Who Should Attend?
Chief development officers, development directors, and other fundraisers
Communications directors and online marketers
Executive directors
This webinar is worth one CFRE credit.
