Women are more generous than men when it comes to charitable giving, study after study shows. At every giving level, women are more likely than men to make donations_and to give more. And since women today have greater control of wealth and philanthropy than ever before, experts advise nonprofits to adapt their fundraising approaches to attract more female supporters.
Join The Chronicle of Philanthropy and Kathleen Loehr, a veteran fundraiser and expert on engaging women in philanthropy, and Melissa Effron Hayek, who leads the women in philanthropy program at UCLA, for a one-hour session that will outline the steps nonprofits need to take to reach women.
Our guests will explain how to adapt fundraising communications so they resonate with women. TheyÕll offer practical tips you can implement right away to encourage donations from women and share real-world examples of how to improve your results with female donors in the following areas:
YouÕll learn why itÕs critical to measure your efforts and analyze fundraising data pertaining to your female supporters, such as the number of visits made to women, in order to make significant progress. And youÕll hear what worked at UCLA and what didnÕt, so you can benefit from their lessons learned.
What Will You Learn?
Adapt your donor relations to women so you can get better results
Inspire women to get involved with your cause and become loyal supporters
Communicate more effectively with female donors of different ages and ethnicities
Who Should Attend?
Chief development officers, development directors, and other fundraisers
Communications directors and online marketers
This webinar is worth one CFRE credit.