By almost every measure, women are more likely than men to contribute to nonprofits. And demographics are changingÑmore women than men now attend college, and close to half of the students pursuing advanced law, medical, and business degrees are women, according to the most recent census report.
Yet women still are not asked to give to charities as often as men, and most charities rely on fundraising tactics preferred by men, even when soliciting female donors.
To learn how to tap into this often overlooked group of supporters, join The Chronicle of Philanthropy for this informative session.
WeÕll share example of nonprofits that have launched giving programs for women, and youÕll hear from a fundraising veteran and expert on women in philanthropy, Kathleen Loehr, who will share insights into fundraising tactics that work best with women.
YouÕll also hear from Beth Mann, who will discuss the womenÕs philanthropy program for the Jewish Federations of North America, which raises nearly $180-million a year.
What Will You Learn?
How to motivate women to get involved in your cause and give money to advance your mission
How to improve your efforts to communicate to female donors and learn which approaches work best
How to instill loyalty among female donors and encourage them to give again and again
Who Should Attend?
Chief development officers, development directors, and other fundraisers
Communications directors and online marketers
This webinar is worth one CFRE credit.