Many charity appeals fall short of their potential – failing to capture a donor's emotions and generosity – but often fundraisers don't know exactly what went wrong. How effective are your fundraising appeals?
Join The Chronicle of Philanthropy to learn what works best in direct-mail and e-mail appeals. We've enlisted a successful veteran fundraiser to offer live critiques of appeals that webinar participants submit ahead of time. His insights will help you learn how to make your own appeals more compelling and produce better results.
Charlie Melichar, a former college communications executive who now advises nonprofits at Marts & Lundy, will kick off the session with an overview of the latest fundraising approaches that are working well, and which trendy tactics to avoid. He also will offer guidance on how to avoid falling prey to popular myths. Then he'll walk through what works and doesn't on the appeals webinar participants have submitted.
Participants are welcome to submit all forms of fundraising appeals from online or crowdfunding campaigns, to video appeals, to email and direct mail.
What Will You Learn?
- How to use storytelling to engage your supporters
- How to demonstrate compelling results to strengthen donors' ties to your cause
- How to coordinate online and direct-mail campaigns to drive up donations
Who Should Attend?
- Chief development officers, development directors, and other fundraisers
- Communications directors and online marketers
- Executive directors
What Resources Will You Receive?
Article: How — and Why — to Keep Jargon Out of Fundraising Appeals
Eliminate words and phrases that trip up donors in your direct mail, emails, and other fundraising pitches.
Also included:
- 5 Tips to Boost Online Giving
SPEAKERS:
CHARLES MELICHAR
Senior Consultant and Principal, Strategic Communications
Marts & Lundy
This webinar is worth one CFRE credit.
