Join The Chronicle of Philanthropy for a webinar that will help you learn what companies and charities need most to make an alliance work.
You'll hear from executives at two nonprofits that are highly successful in attracting corporate support. And you'll learn what it takes to build a mutually beneficial partnership and how to develop a strong, long-term relationship with a corporate sponsor.
Karen Goldfeder a vice president at DoSomething.org who oversees corporate partnerships, and Jennifer Stockard, president of One Warm Coat, will explain:
- How to research and find companies that align with your mission (and why that matters)
- What you should do to prepare for a meeting with a potential partner
- How best to ensure positive results for your nonprofit and your partner once you've entered into an agreement to work together
Our speakers also will share critical steps that nonprofits must take to be successful, explain how seeking corporate alliances differs from seeking corporate grants, offer guidance on how to identify the assets your nonprofit brings to a potential partnership, and share tips for demonstrating the success of your work to corporate supporters, as a project progresses and when it is complete.
As a bonus, we'll share a handout that explains what to consider when creating a contract with a corporate partner.
What Will You Learn?
- How to highlight the benefits your nonprofit can provide to a company and craft agreements that support the goals of both organizations
- How to clearly define responsibilities when entering into a partnership with a company
- How to cultivate relationships with corporate sponsors to foster long-term alliances
Who Should Attend?
- Chief development officers, development directors, and other fundraisers
- Executive directors
- Marketing and communications professionals
What Resources Will You Receive?
Checklist: 5 Steps a Nonprofit Should Take When Entering a Partnership with a Company
Nonprofit leaders offer advice on how to draft an agreement with a company that sponsors a corporate-volunteer event or a cause-marketing campaign.
SPEAKERS:
KAREN GOLDFEDER
Vice President of Business Development
DoSomething.org
JENNIFER STOCKARD
President and CEO
One Warm Coat
This webinar is worth one CFRE credit.
